Levi’s has partnered with Amplifier, a non-profit design lab, to launch the capsule collection that aims to spread hope & optimism through artworks by young artists.
The collection features impactful artwork that conveys the message of togetherness & connects with the current global situation, promising to give fans that reassurance in the morning or make a statement on video calls. powered by Levi’s
In these very uncertain and stressful times, Levi’s® is trying to hold on to good cheer by launching this collection that spreads messages of enthusiasm and hope amongst consumers.
Some have the line “One Big Earth – One Big Mind” written on them, aiming to show that despite the social distance, we are not alone, and we can build a network of well-being and solidarity. Others have “Satark Nari” or “Cautious Woman” – who does namaste, wears a mask and follows social distancing – printed on them, and there are also some which ask you to “Always Hope”, and have an optimistic state of mind so that we can appreciate our relationships with each other and with the planet.